Print is no longer static. Now you can bring the power of contextual intelligence and omnichannel automation at scale to dynamically target and deliver highly personalized content.
- Streamlines the collateral production process
- Uses familiar Adobe InDesign tools
- Maintains brand consistency across channels
- Enables business users to customize print
- Enables bidirectional editing capability between InDesign and the Sitecore platform
Source : http://www.sitecore.net