OVERVIEW
The Sitecore Experience Database (xDB) is a big data marketing repository built on MongoDB that collects and connects all customer interaction data into a single, comprehensive view of each individual customer’s experience with your brand. A key feature of our Sitecore® Experience Platform™, it makes customer data available to marketers in real time so they can deliver automated experiences across all channels.
DESCRIPTION
xDB benefits
The Sitecore Experience Database (xDB) is a big data marketing repository built on MongoDB that collects and connects all customer interaction data into a single, comprehensive view of each individual customer’s experience with your brand. A key feature of our Sitecore® Experience Platform™, it makes customer data available to marketers in real time so they can deliver automated experiences across all channels.
- Accessible in real time and at massive scale, customer data can be used to tailor subsequent brand interactions and experience.
- Collects and incorporates data from other platforms like ERP, CRM, customer service, and non-Sitecore websites.
- Delivers insight into the customer’s context—what they interacted with yesterday, last week, or in the last minute.
- Cloud-friendly, with huge storage capacity.
Source : http://www.sitecore.net
