OVERVIEW
With the Experience Analytics available in Sitecore® Experience Platform™, you can track traditional web metrics—visits, journey patterns, downloads, conversions, keywords, etc.—but you also have the powerful advantage of precisely knowing your marketing efficiency for each digital channel and effort.
DESCRIPTION
Experience Analytics’ 80+ out-of-the-box reports let you identify patterns and trends in customer interaction data collected from websites and other data sources in the following categories:
- Dashboard – provides an overview of key analytics and performance indicators.
- Audience – helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies.
- Acquisition – outlines what is driving traffic to your website, e.g., which campaign, channel, keywords, or referring site—including offline behavior.
- Behavior – helps you analyze your visitors’ behavior. What pages did they visit? What did they download on that page?
- Conversion – helps you understand what is most effective in driving customer interest in your product or service.
Answers to frequently asked questions about Sitecore analytics
How do I go about creating an Engagement Value scale?
All goals are not created equal—some are much more important than others, so naturally, Engagement Values reflect this. As you define goals within Sitecore, you apply to them a value that indicates their level of importance, based on a scale of your choosing, toward the business objective.
How is Engagement Value different from traditional web analytics?
While marketers may use a number of metrics to assess success—like page views, unique visitors, time on page, or number of asset downloads—very few of them actually help marketers evaluate whether the specific asset, campaign, or page helped achieve the overall objective.
How is Engagement Value different from a lead score?
The difference lies in the focus. While the two are very similar and an Engagement Value can be used as a lead score, a lead score is not necessarily an Engagement Value.
How are Sitecore Analytics different from Google Analytics?
Both Sitecore and Google Analytics provide a wide variety of traditional metrics that indicate the health of websites and campaigns. Where Google’s strength lies in data aggregation and inference, Sitecore analytics help you directly communicate and execute effective marketing decisions through Engagement Value and granular, real-time customer insights.
Are there additional benefits from using Engagement Value?
When it comes to assessing performance and optimizing a website, there are countless tools for various channels. The difficulty lies in aggregating dissimilar metrics to influence more effective actions and tactics.
Source : http://www.sitecore.net
