OVERVIEW
The Sitecore® Email Experience Manager (EXM) supports a fundamentally different approach, not only because of its feature set but also the Sitecore® Experience Platform™ (Sitecore® XP) that supports it.
DESCRIPTION
Key features
- Allows you to use your customer data to personalize and send email dynamically across customer segments
- Delivers you a picture of the entire customer journey, beginning with email open and click-through to website behavior and engagement, to goals and conversions
- Lets you test every single component of a campaign to establish and optimize customer engagement
Source : http://www.sitecore.net
