OVERVIEW
Data-driven marketers who want a 360-degree view of their customer’s interaction with all digital channels over time and in real time will find just that in the Sitecore Experience Profile.
DESCRIPTION
A feature of the Sitecore® Experience Platform™ (XP), Experience Profile extracts from the Sitecore® Experience Database™ (also a part of Sitecore XP) all data about how customers have interacted with your digital channels. It’s stored as a single source view of each real-life visitor and integrates data from other systems to give you a much more intimate understanding of visitors than what you might get from traditional web, email, social, and mobile metrics.
- Supports personalization and targeting
- Data is real-time, all located in one place
- Lets you report on overall engagement value by customer, by campaign, or across multichannel campaigns
- Integrates data from CRM, ERP, and other systems
Answers to frequently asked questions about Experience Profile
How exactly is it collecting the data? Does it use cookies?
Yes, xDB uses a cookie to identify the device a contact uses to interact with a website. In this way, you can identify the device if the contact returns using the same device. A session cookie identifies requests that belong to the same interaction.
When you say it integrates data from other systems, does that mean it both collects that data and shares it back out to external systems?
Thanks to Sitecore’s open platform and the sheer power of Sitecore xDB, many customers, technology partners, and implementation partners choose to develop custom integrations from third-party systems into xDB. This enables our customers to create a single source of truth when it comes to truly knowing their visitors and enables an even higher degree of experience optimization across their digital channels.
Why is it important to have a profile on each individual customer? Isn’t that inefficient?
As a marketer, you likely invest resources in developing buyer personas—profiles of prospects and customers with whom you want to engage. Often, profiles and persona cards are great in theory but not often operationalized. How do you know if these are really your buyers? How are they changing? Are some spending more than others or have more influence over spend?
How long is the data stored?
Data is stored until you choose to delete it. You also have the ability to customize how long a known visitor’s interactions are captured before the visitor “re-up’s” their consent.
Source : http://www.sitecore.net
