OVERVIEW
For any business, big data and advanced analytics can offer winning insights. You can develop nuanced customer insights, design more effective pricing decisions, increase revenue and collaborate better for organizational success. Leveraging such insights can not only help you drive product innovation but also track and improve the impact of product launches in real time.
DESCRIPTION
Key Features
- Classify customers on the basis of demographics and purchase behavior
- Customize reports and apply filters such as zones, stores, loyalty tiers and more
- Create heat maps, graphs and charts
- Obtain segment level KPIs and dashboards such as sales, CRM and store leader boards
- Generate individualized coupons to increase response rates
- Engage the right customer with the right offer on the right product through the right channel at the right time
- Deploy bounce back coupons at the store to increase basket size or arrest attrition
- Deploy individualized campaigns at the scale of millions of shopper lifecycles
- Run targeted and personalized campaigns only on channels that are relevant to your customer, reducing marketing costs
- Create segmented lists, save them as sticky lists and use them for easy follow-up engagements
- Create models that predict customer behavior and affinities
- Launch new products or offers to the highest affinity customer group
- Boost transactions by offering relevant cross-sell and upsell to shoppers
- Leverage predictive analytics to enhance marketing performance and ROI
