OVERVIEW
Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
DESCRIPTION
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We do different things in SEO as below:
1) Strategic Keyword Placement
Search Engine Positioning begins with choosing the right keywords and promoting them properly throughout the web site. A web site won’t get a good search engine ranking unless it has site-related keywords placed in areas such as the meta tags, image alternate text, web page title, domain name, visible page content, among many others. There are many other guidelines that must be followed. Basically what it comes down to is providing your web site visitor and/or potential customer with the most relevant content, and scanning a web page for keywords can help the search engines determine your content.
2) Link Popularity
The second major method of search engine optimization is link popularity development. Link popularity refers to the amount of quality web sites that have links pointing back to yours. The more quality links there are, the better search engine ranking your site will achieve. This is an extremely important aspect of any search engine optimization campaign and can have dramatic results immediately after completion – one of our clients achieved a near 600% return on investment.
3) Search Engine Position Maintenance
Search engine position maintenance is one of the vital job. Search engine placement maintenance is very important as the search engines change their algorithms often, pages get dropped from the search engines, and other sites try to place above you. We recommend an ongoing maintenance program in which we run periodic reports on your website placements.
