OVERVIEW
In an age of shrinking ad budgets and increasing competition, how can you maximize your revenues and margins? The answer is surprisingly simple: JDA’s Pricing and Revenue Management solutions designed specifically for Media. This robust software suite — including JDA Media Rate Optimizer, JDA Revenue Planning System and JDA Commercial Proposal Optimizer — provides a factual basis for your most important financial decisions, while automating many of your daily processes to generate high-impact proposals quickly.
DESCRIPTION
Key Features
- Powerful demand-shaping capabilities, based on market projections
- What-if analyses to evaluate millions of pricing scenarios
- Automation of common workflows involved in proposal generation
- Increased forecasting accuracy, including sellouts and underperformers
- Improved revenues and margins, due to price optimization
- Decreased level of oversells and undersells
