JDA PRM | Pricing & Revenue | Media Management


In an age of shrinking ad budgets and increasing competition, how can you maximize your revenues and margins? The answer is surprisingly simple: JDA’s Pricing and Revenue Management solutions designed specifically for Media. This robust software suite — including JDA Media Rate Optimizer, JDA Revenue Planning System and JDA Commercial Proposal Optimizer — provides a factual basis for your most important financial decisions, while automating many of your daily processes to generate high-impact proposals quickly. 



  • Powerful demand-shaping capabilities, based on market projections
  • What-if analyses to evaluate millions of pricing scenarios
  • Automation of common workflows involved in proposal generation


  • Increased forecasting accuracy, including sellouts and underperformers
  • Improved revenues and margins, due to price optimization
  • Decreased level of oversells and undersells

Source : https://jda.com





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