E-Commerce Copywriting: What You Need to Understand


E-Commerce Copywriting: What You Need to Understand

Written words are always stronger than spoken word of mouth. No matter whether you’re stating facts or introducing an e-commerce product, what you write creates an even greater impact than what you say. However, people tend to miss realizing the importance of writing while working on B2B website design.

When it comes to e-commerce copywriting quality descriptions can increase conversion rates by 30-100%. This is not it, with well-written product descriptions, e-commerce website owners can attract more visitors and increase search traffic.

It wouldn’t be wrong to say that e-commerce copywriting is the key to a successful e-commerce website. Do you also run an e-commerce business and are worried about slow sales? Or working on a new b2c web design? Well! Whatever be the case, we are here to help you out with the best ecommerce copywriting guide which will help you strengthen the growth of your e-commerce business.

E-Commerce Copywriting: What You Need to Understand

Know your target audience 

Before you know how to write convincing copy, you first need to know your target audience. So the first step is to understand who you’re writing for!After you know your target group, the purpose of your product, and the persona of your company, you’ll be able to write effective copies.

Understand the importance of storytelling

The narration always works better than plain text. When you start saying something by giving reference or remembering an old event, the text doesn’t only engage your readers but also moves them emotionally. Once the reader is connected with you emotionally, the chances of conversion double automatically. If you look around, you’ll find that all successful businesses weave stories to connect with their customers. Some examples to name are Airbnb, Nike, Amazon, etc.

All these brands are popular for their storytelling approach which helps them emotionally connect with their customers. So if you also want your business to be as successful as any of these brands, harness the magic of storytelling.

Write appealing headlines

When you look at a person, what do you notice first? Of course, the face! Agree or not, what you notice at first glance leaves an impression on you, which further develops your perception. Similarly, headlines are like the face of your overall product description and website content.

On average, 8 out of 10 people will read your headline, but only 2 out of 10 will go on to read the rest. If the headline is good, then only the reader will move ahead.

Moreover, we can say that the headlines are the deciding factors of whether your potential customer will move ahead or not. Make headlines, unique, specific, urgent, and useful.

Be creative in your writing

Another important point is to be creative in your copywriting. Try to use adjectives sparingly and verbs frequently, it will make your writing more engaging, hold your visitors on the website for longer and increase the chances of conversion. At the same time, 74% of web users pay attention to the quality of spelling and grammar on e-commerce websites, so be very particular about grammar.

Creative writing is not everyone’s cup of tea, you’ll need dedicated writers with a great command of the language. So along with an attractive b2b website design, one should also invest in hiring a good copywriter.

Avoid jargons 

You might find it contradicting the above point, but it is not! Let us explain how. When we say be creative, it means that your writing should be engaging and full of good examples, adjectives, etc. however while doing so, you should avoid jargon or using industry-specific terms which your visitors might not understand. Using heavy vocabulary and unnecessary jargon, the product description will look cliche instead of descriptive.

Prioritize benefits over features

While selling a product, a seller must be aware of many tips and tricks to attract new customers and convince them to buy his product. One effective trick is to prioritize the benefits over features. Know that customers tend to hear more about the benefits of the products than the features. Counting benefits for your customer is a creative and advanced way of describing the features only. You should describe the benefit of each feature in your copywriting.

Do not exaggerate

While prioritizing benefits over features make sure that you do not exaggerate about the product. While telling benefits, stick to the practical benefits only. Do not make false claims to make the product more desirable in front of the target audience. Ecommerce websites that make false claims and exaggerate about their products do not carry authenticity and trust in the market.

Do not forget SEO

Google processes over 40,000 searches per second. How would you ensure to be on the top? The secret lies in the SEO of your writing. SEO is the most important factor to make any writing searchable on the internet. Thereby, while doing e-commerce copywriting, one should have a clearer understanding of search engine optimization.

Goals That Your E-commerce Writing Must Achieve 

While doing e-commerce copywriting, one should focus on achieving the goals below.

Build Trust

First and foremost, your words should be written in such a way that it builds trust among the visitors. Potential customers visit your website before making a purchase. Remember that in this process, they cannot touch or feel the product. Thus you must remain honest and true while writing.

Convenience The Visitors

As we said above, potential buyers cannot check the product in person. Neither can you stand and tell them about the product as shopkeepers generally do in the market. In this case, your writing should be convincing enough to convert the deal. So along with Magento ERP integration, you should work on effective ecommerce copywriting.

Final words

So if you’re searching for b2c web design or looking to take your e-commerce business to the new heights of success, make sure to write compelling website content and product descriptions. With magento erp integration, effective copywriting, perfect SEO, and quality images, you can ensure increased visitors and sales.