Entomo | Channel Management


Using indirect sales channels is a powerful and proven way to extend market reach, serve diverse segments and strengthen customer relationships through value-added partners. Companies that distribute their products through VARs, resellers, retailers, distributors, or licensees are able to multiply their selling capabilities far beyond what they could accomplish with only in-house resources.



Entomo’s channel management software and solutions are organized broadly by function. Specific modules can be implemented according to your specific situation and requirements.

  • Channel Data Management: Data aggregation, normalization and enrichment from disparate external sources
  • Gross Margin Management: Transaction valuation, channel incentives (MDFs, rebates, etc.), inventory reconciliation and revenue-recognition activities
  • Sales Performance Management: Sales credit assignments, commission split calculations and commissionable dollar calculations for internal and external sales channels
  • Opportunity Management: Partner portal, channel scorecards and deal/design registration
  • Channel Business Intelligence: Real-time reporting, dashboards and analytics with an interactive business-intelligence platform for strategic planning and channel performance management


Aggregate and transform complex, multitier channel data

POS data and reports, inventory reports, and claims submissions are transformed into normalized, actionable information that can be used by channel sales, marketing and finance to increase revenues and gain channel insights.

Streamline channel partner collaboration

Eliminate ineffective and error-prone manual processes, making it easier for your channel partners (distributors, resellers, retailers, manufacturer’s reps) to do business with you. Collaborative channel workflows include channel incentives, opportunity tracking and commission splits.

Ensure compliance at all levels

Track and enforce compliance to channel partner contracts and licensing agreements, as well as revenue recognition and regulatory requirements from the SEC or FASB.

Source : http://www.entomo.com