OVERVIEW
Track phone calls back to specific ads, keyword searches, web pages, social media and digital ads, mobile, and offline campaigns with SourceTrak call tracking software from DialogTech. Capture complete session-based data on every call, including the caller’s activity on your website, for insights into what content converts visitors to phone leads.
DESCRIPTION
Key Features of Call Tracking Software
Dynamically display trackable phone numbers on your website
Track calls from your site back to online and mobile sources, including Google and Bing paid search ads, display ads, SEO, social media, video, and email campaigns using dynamic phone number insertion.
Single and multiple phone number rotation and session-level tracking
Whether you display one main phone number on your website or thousands for all your locations nationwide, DialogTech’s SourceTrak application can dynamically replace all your phone numbers and continue to provide in-depth, efficient, user-level tracking for each.
Easily implement call tracking with custom URL tags and tag management support
- SourceTrak utilizes asynchronous JavaScript code that may be implemented throughout your website using common tag management software such as Google Tag Manager, Tealium, and Signal.
- You never have to edit your ad URLs to implement SourceTrak call tracking. SourceTrak offers a unique custom URL tag functionality that allows DialogTech to dynamically display phone numbers based on any URL tag you already have (such as Google’s “gclid” or a bid management tag).
Drive more calls and sales from your Google AdWords “call” buttons
- DialogTech provides keyword-level attribution for Google call extensions and call-only ads.
- Record calls and acquire name and address information for calls made to Google forwarding numbers.
- Automatically route each caller to the best location or agent to convert more calls to sales.
Consistent call attribution with cross-domain and subdomain tracking
Other call tracking vendors may lose attribution if a visitor were to migrate across multiple domains or subdomains. SourceTrak can consistently track visitors across these paths and attribute their calls to the original marketing source.
Source :https://www.dialogtech.com
